The Amarathvs Herbis’s mono-brand store design follows the philosophy of the brand. The minimal volumes and essential materials are declined in the colors of alchemy: black and white for the hexagon-shaped grit floor; and ruby that dresses the straight and functional lines that develop organized showcases to display perfumes that shine in the colors of gold. Together with the display of the bottles, precious and rare objects and raw materials, as if they were objects found in a cabinet de visite. A room of wonder that is completed by the perfumer’s live corner, giving the visitor, or curious amateur the experience of an artistic perfumery wunderkammer